Customer Loyalty Programs Customer loyalty programs refer in general to points rewarded to customers for either brand recognition or business loyalty. These types of customer loyalty programs might remain a very effectual type of marketing as long as the prizes are valuable to the actual customer base. They are furthermore more successful if they are systematically updated and kept important to the company’s products and service or are a superior complimentary item to the product they are being implemented to promote. An added valuable element of customer loyalty programs is that they do not develop bonus expenditure for the customers …